Swipe, drag or use the arrows to explore 20 hair-care experiences.
01
DRY + COLOR-TREATED
3-minute ritual
★★★★★
Softer from the very first use.
“I honestly didn’t expect much from a 3-minute hair mask,
but my hair felt noticeably softer after the first use.
I have dry, color-treated hair and this made it much easier
to brush through without feeling heavy or greasy.”
02
BLEACHED ENDS
Detangling
★★★★★
Dry ends feel much smoother.
“My ends get extremely dry from bleaching, and this mask
has been a nice addition to my routine. I leave it on while
I finish my shower and my hair feels smooth and much less
tangled afterward.”
03
SOFTNESS + SHINE
Rich texture
★★★★★
Thick, creamy and a little goes far.
“Love how thick and creamy this mask is. A little goes a
long way, especially if you only apply it from mid-length
to ends. My hair looks shinier and feels softer after drying.”
04
FRIZZ CONTROL
Personal routine
★★★★☆
Great softness for the price.
“Really good for the price. It made my hair soft and helped
with frizz, although I personally prefer leaving it on for
about 5 minutes instead of 3. The results seem better that way.”
05
LONG + WAVY HAIR
Easy comb-through
★★★★★
Detangling became so much easier.
“I have long, wavy hair that gets tangled very easily.
After using this, I was able to comb through my hair with
almost no pulling. Definitely one of the better masks
I’ve tried recently.”
06
SUN + SWIM CARE
Dryness recovery
★★★★★
A softer feel after sun and swimming.
“This has been great after swimming and spending time in
the sun. My hair was starting to feel rough and dry, and
this brought back a much softer texture after a few uses.”
07
FINE HAIR
Rich conditioning
★★★★☆
Smooth results — just use a little.
“The conditioning effect is very nice and my hair feels
smooth after rinsing. The texture is quite rich, so I
wouldn’t use too much if you have fine hair.”
08
2× WEEKLY USE
One-month routine
★★★★★
Less brittle-feeling at the ends.
“I’ve been using it twice a week for about a month.
My hair feels less brittle at the ends and looks healthier
overall. I also like that I don’t have to sit around for
20 minutes waiting for it to work.”
09
THICK + CURLY
Moisture care
★★★★★
Moisture without a heavy coating.
“My hair is thick, curly and always thirsty. This mask
gives it the moisture it needs without leaving a weird
coating behind. My curls also look a little more defined
after styling.”
10
HUMIDITY + FRIZZ
Manageability
★★★★★
Frizz feels much more manageable.
“Bought this mainly because my hair gets very frizzy in
humid weather. It doesn’t completely eliminate frizz,
but it definitely makes my hair smoother and more manageable.”
11
VALUE + SOFTNESS
Weekly care
★★★★☆
Salon-like softness at a better value.
“Good everyday-style deep conditioner. I’ve used more
expensive salon masks that give similar softness. The jar
is also a decent size and should last me quite a while.”
12
3-MINUTE USE
Shine + softness
★★★★★
Slippery-soft when rinsing.
“I used this after shampooing and towel drying like the
instructions say. Three minutes later my hair already felt
slippery and soft when rinsing. Once dry, it had a nice
shine without looking oily.”
13
SHARED ROUTINE
Two hair types
★★★★★
Works across different hair types.
“My daughter and I both use this. She has thick straight
hair and mine is wavy and color-treated, and it works
surprisingly well for both of us. Makes detangling so
much easier.”
14
VERY FINE HAIR
Use on ends
★★★☆☆
Best when I keep it on my ends.
“It’s a nice mask and definitely softens the hair, but
for my very fine hair I have to use only a small amount.
Too much can make my roots feel a little flat. Works best
on my ends.”
15
HEAT STYLING
Rough ends
★★★★★
Heat-styled ends feel smoother.
“I straighten my hair pretty often, so the ends can feel
rough. After using this mask, they feel smoother and don’t
look as dry. I’m impressed considering how quick it is to use.”
16
BUSY ROUTINE
Quick conditioning
★★★★★
Easy enough for busy mornings.
“This is perfect for busy mornings because you only need
a few minutes. I shampoo, squeeze out the excess water,
apply the mask and rinse it out at the end of my shower.
Super easy.”
17
FIRST IMPRESSIONS
3 uses
★★★★☆
Softness and detangling stand out.
“I noticed the biggest difference in softness and
detangling. It also gives my hair a healthier-looking shine.
I’ve only used it three times so far, but I’m happy with it.”
18
HIGHLIGHTS + HEAT
Damaged-feeling hair
★★★★★
Makes stressed hair easier to style.
“My hair has been through years of highlights and heat
styling. This won’t magically fix damaged hair, but it does
make mine feel much smoother, softer and easier to style.”
19
MANAGEABILITY
Less leave-in needed
★★★★★
I need less leave-in afterward.
“Really impressed with how manageable my hair feels after
using this. Normally I need a lot of leave-in conditioner,
but after this mask I can use much less product.”
20
WEEKLY MOISTURE
Mid-lengths + ends
★★★★☆
Rich moisture without stickiness.
“Nice moisturizing mask with a rich consistency. I use it
once or twice a week, mostly on the lower half of my hair.
It leaves my ends soft and shiny without feeling sticky.”